You're building something.

Build it right.

Most ventures don't fail from lack of effort. They fail from building before they're ready. CreateValue™ brings structure, methodology, and hands-on support — to founders, startups, and the organizations that serve them.

Founders mentored
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Years experience
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Michigan partners
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Michigan partners
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Fully bilingual — English & Spanish

Serving Latino, Hispanic, and underserved entrepreneurial communities across Michigan and beyond.

EIR · Ann Arbor SPARK & TechTown Detroit

USAID Flagship Program Co-Creator · MBA University of Exeter, Distinction

Who we work with

The right support — for where you are.

Four audiences. One methodology. Foundations first.

You build programs for founders.

We design, deliver, and strengthen them — with structure, bilingual facilitation, and measurable outcomes grounded in LeanValue™.

You raised money. Now find traction.

Fractional GTM strategy for seed-stage startups. Three tracks: Clarity · Strategy · Growth — from customer definition to repeatable traction.

You need practical help — not theory.

Marketing, operations, finance, and funding support delivered directly in working sessions. No jargon. Stage 2–3 small business owners.

Your business, handled.

Done-for-you back office and marketing. LLC formation, website, branding, operations, business plans. Fixed prices. No surprises.

Founder & Principal Consultant

Andrés Ospina, MBA

Innovation & Entrepreneurship Strategist

15+ years of international experience across the US, Colombia, and the UK. Andrés began in corporate sectors before discovering a passion for entrepreneurship during his MBA at the University of Exeter. After building programs across Latin America — including co-creating USAID’s first entrepreneurship program for persons with disabilities — he moved to Michigan with a clear mission: bring proven startup methodologies to the founders and communities that need them most. He has served as Entrepreneur in Residence at Ann Arbor SPARK and TechTown Detroit.

MBA · University of Exeter (Distinction)
500+ Founders & SMEs Mentored
EIR · Ann Arbor SPARK & TechTown Detroit
USAID Flagship Program Co-Creator
Bilingual: English / Spanish
Metro Detroit, Michigan

LeanValue™ — Strategy is only useful when it's applied.

Every engagement integrates Lean Startup, Design Thinking, and Agile execution — delivered through experiential, learning-by-doing implementation. You leave with completed tools, not homework.

Connect — Orient & Align

Frameworks, micro-lessons, and orientation

You connect the methodology to your real business context. No theory without direct application to where you are.

Experiment — Test & Iterate

Structured canvases, rapid iteration, peer feedback

Guided practice using real tools. You iterate based on actual market feedback — not assumptions or guesswork.
 
Apply — Implement & Execute

Live implementation with accountability checkpoints

Results are tangible. You leave with completed tools, defined next steps, and a plan you can execute immediately.
 

Why CreateValue™

What makes us different.

Six differentiators. Applied consistently across every engagement.
Proprietary LeanValue™

Not borrowed frameworks — a purpose-built system integrating Lean Startup, Design Thinking, and Agile. Consistent across every engagement.

Learning by Doing

Every session is experiential. You leave with completed canvases, plans, and tools — not just notes from a lecture.

Bilingual & Culturally Relevant

Full delivery in English and Spanish. Deep fluency in Latino, Hispanic, and BIPOC entrepreneurial communities.

Foundations Before Scaling

We enforce the discipline of validating before building and building before scaling — in every engagement.

Firm-Level Credibility

Documented international impact — while maintaining the direct, personal engagement of a trusted advisor.

International Track Record

USAID flagship programs, Michigan EIR roles, 500+ founders mentored across 4 countries and 15+ years.

Work in action

Selected engagements & outcomes.

Real programs. Real founders. Documented results.

Impulsa Hispanic Business Training Series

Designed and delivered a bilingual, experiential program for Hispanic entrepreneurs in Southwest Detroit — part of TechTown's MAIN Mobility Accelerator. Covered ideation through go-to-market strategy using LeanValue™.

Latin America's First PWD Entrepreneurship Program

Lead architect of the SAPE'A 2.0 initiative — the first systemic entrepreneurship framework for persons with disabilities in Latin America. Later scaled as a USAID flagship across the entire region.

ThermoVerse — 2nd Place at I2P Demo Day

Coached ThermoVerse through product positioning, go-to-market strategy, and pitch refinement for Centrepolis' hard-tech I2P cohort. The startup placed 2nd at the final pitch competition.

Vetted Consultant — Business Forward B2B Program

Selected onto Oakland County's vetted business provider roster. Delivering 1:1 consultations, trainings, and workshops to early-stage small businesses covering customer discovery through early growth.

Initiative

Latino Voices in Tech

A high-impact talk series co-created with Minority Education Freedom Foundation — amplifying Latino voices in technology and entrepreneurship.

Ready to build with discipline?

Whether you’re an organization designing programs, a founder looking for traction, an entrepreneur who needs practical help, or a small business that needs things handled — let’s start with a conversation.

For Organizations

Program design, facilitation, EIR, TA delivery

For Founders

Free PMF Assessment · GTM · Growth Engine · Retainer

For Entrepreneurs

Marketing, operations, finance, business planning, funding

Business Services — Base

Done-for-you · base.createvalue.co

Ready to build with discipline?

Organizations · Founders · Entrepreneurs · Small Businesses

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