You're building something.
Build it right.
Most ventures don't fail from lack of effort. They fail from building before they're ready. CreateValue™ brings structure, methodology, and hands-on support — to founders, startups, and the organizations that serve them.
Fully bilingual — English & Spanish
Serving Latino, Hispanic, and underserved entrepreneurial communities across Michigan and beyond.
EIR · Ann Arbor SPARK & TechTown Detroit
USAID Flagship Program Co-Creator · MBA University of Exeter, Distinction
AI-Enabled Venture Strategy Firm
Most businesses don’t fail
from lack of effort.
They fail because they grow
before they’re ready.
CreateValue™ helps entrepreneurs and entrepreneurship organizations build the foundations required to move from idea to traction.
Trusted by organizations supporting entrepreneurs and innovation
Who We Serve
Three audiences. Three entry points.
Tell us who you are — we’ll show you what fits.
Design stronger founder programs.
Deliver meaningful technical assistance and create measurable outcomes for the entrepreneurs you serve.
Build stronger business foundations.
Attract more customers and grow with confidence through practical guidance — no jargon, no theory.
Navigate product-market fit.
Go-to-market execution and early growth, with structured guidance designed for funded, innovation-driven ventures.
CreateValue specializes in helping founders and organizations build the foundations required for sustainable growth — before scaling.
Our work combines entrepreneurship strategy, practical implementation, and experiential learning to help ventures move forward with confidence.
Featured Work
See the work in action.
Programs, workshops, and engagements delivered for organizations, founders, and small businesses.
Supporting Founders as Entrepreneur-in-Residence
Technical assistance, venture support, and founder guidance across entrepreneurship programs.
Accelerating Hard-Tech Commercialization
Venture coaching for manufacturing and hardware startups moving toward market readiness.
Experiential Entrepreneurship Workshops
Bilingual, hands-on founder development delivered through ecosystem and chamber partnerships.
Our Approach
LeanValue™
A practical framework combining entrepreneurship strategy, design thinking, lean startup principles, AI-enabled tools, and experiential learning.
We believe entrepreneurs learn best by building, testing, and applying ideas in real-world environments. Every engagement is designed around learning by doing.
Connect
Orient & align the framework to your real context.
Experiment
Test & iterate using real market feedback.
Apply
Implement & execute — leave with tools, not theory.
AI accelerates every stage — faster research, faster validation, faster tools. The methodology drives the work. AI makes it sharper and faster.
Community Initiatives
Building stronger entrepreneurial ecosystems.
Latino Voices in Tech
Connecting Latino professionals, entrepreneurs, and innovators through storytelling, visibility, and community engagement.
Minority Education Freedom Foundation
Supporting education, entrepreneurship, and workforce development initiatives that create long-term community impact.
TESTIMONIALS
What people say.
"[Organization testimonial — to be added]"
— Program Partner
"[Founder testimonial — to be added]"
— Startup Founder
"[Community partner testimonial — to be added]"
— Community Partner
Leadership
Andrés Ospina
Ready to Build Something Meaningful?
Whether you’re supporting entrepreneurs, growing a business, or launching a new venture — let’s talk.
Who we work with
The right support — for where you are.
Four audiences. One methodology. Foundations first.
You build programs for founders.
We design, deliver, and strengthen them — with structure, bilingual facilitation, and measurable outcomes grounded in LeanValue™.
You raised money. Now find traction.
Fractional GTM strategy for seed-stage startups. Three tracks: Clarity · Strategy · Growth — from customer definition to repeatable traction.
You need practical help — not theory.
Marketing, operations, finance, and funding support delivered directly in working sessions. No jargon. Stage 2–3 small business owners.
Your business, handled.
Done-for-you back office and marketing. LLC formation, website, branding, operations, business plans. Fixed prices. No surprises.
Founder & Principal Consultant
Andrés Ospina, MBA
15+ years of international experience across the US, Colombia, and the UK. Andrés began in corporate sectors before discovering a passion for entrepreneurship during his MBA at the University of Exeter. After building programs across Latin America — including co-creating USAID’s first entrepreneurship program for persons with disabilities — he moved to Michigan with a clear mission: bring proven startup methodologies to the founders and communities that need them most. He has served as Entrepreneur in Residence at Ann Arbor SPARK and TechTown Detroit.
MBA · University of Exeter (Distinction)
500+ Founders & SMEs Mentored
EIR · Ann Arbor SPARK & TechTown Detroit
USAID Flagship Program Co-Creator
Bilingual: English / Spanish
Metro Detroit, Michigan
LeanValue™ — Strategy is only useful when it's applied.
Every engagement integrates Lean Startup, Design Thinking, and Agile execution — delivered through experiential, learning-by-doing implementation. You leave with completed tools, not homework.
Connect — Orient & Align
Frameworks, micro-lessons, and orientation
You connect the methodology to your real business context. No theory without direct application to where you are.
Experiment — Test & Iterate
Structured canvases, rapid iteration, peer feedback
Apply — Implement & Execute
Live implementation with accountability checkpoints
Why CreateValue™
What makes us different.
Proprietary LeanValue™
Not borrowed frameworks — a purpose-built system integrating Lean Startup, Design Thinking, and Agile. Consistent across every engagement.
Learning by Doing
Every session is experiential. You leave with completed canvases, plans, and tools — not just notes from a lecture.
Bilingual & Culturally Relevant
Full delivery in English and Spanish. Deep fluency in Latino, Hispanic, and BIPOC entrepreneurial communities.
Foundations Before Scaling
We enforce the discipline of validating before building and building before scaling — in every engagement.
Firm-Level Credibility
Documented international impact — while maintaining the direct, personal engagement of a trusted advisor.
International Track Record
USAID flagship programs, Michigan EIR roles, 500+ founders mentored across 4 countries and 15+ years.
Work in action
Selected engagements & outcomes.
Real programs. Real founders. Documented results.
Impulsa Hispanic Business Training Series
Designed and delivered a bilingual, experiential program for Hispanic entrepreneurs in Southwest Detroit — part of TechTown's MAIN Mobility Accelerator. Covered ideation through go-to-market strategy using LeanValue™.
Latin America's First PWD Entrepreneurship Program
Lead architect of the SAPE'A 2.0 initiative — the first systemic entrepreneurship framework for persons with disabilities in Latin America. Later scaled as a USAID flagship across the entire region.
ThermoVerse — 2nd Place at I2P Demo Day
Coached ThermoVerse through product positioning, go-to-market strategy, and pitch refinement for Centrepolis' hard-tech I2P cohort. The startup placed 2nd at the final pitch competition.
Vetted Consultant — Business Forward B2B Program
Selected onto Oakland County's vetted business provider roster. Delivering 1:1 consultations, trainings, and workshops to early-stage small businesses covering customer discovery through early growth.
Initiative
Latino Voices in Tech
Ready to build with discipline?
Whether you’re an organization designing programs, a founder looking for traction, an entrepreneur who needs practical help, or a small business that needs things handled — let’s start with a conversation.
For Organizations
Program design, facilitation, EIR, TA delivery
For Founders
Free PMF Assessment · GTM · Growth Engine · Retainer
For Entrepreneurs
Marketing, operations, finance, business planning, funding
Business Services — Base
Done-for-you · base.createvalue.co
Ready to build with discipline?
Organizations · Founders · Entrepreneurs · Small Businesses