Seed-Stage Tech & Innovation Startups · GTM & PMF Strategy

FOR FOUNDERS

FRACTIONAL GTM STRATEGY FOR SEED-STAGE FOUNDERS

You raised money. You built the product. Now comes the hardest part.

Finding traction before the runway runs out. Most seed-stage startups don't fail from lack of effort. They fail from lack of clarity — on who their real customer is, why their product isn't converting, and how to build a repeatable way to grow. That's what we fix.

This is not coaching. Not a course. Not a workshop. It is fractional GTM strategy — structured, methodology-driven, and focused entirely on getting you to repeatable traction.

Built specifically for seed-stage founders.

You have raised $500K–$2M. You have a working product. You have some customers. But growth isn´t happening the way your investors expected — or the way you expected. You´re burning runway and not sure where the problem actually is.

You might be the right fit if:

  • You've raised seed funding and have a working product
  • You have early customers but can't find repeatability
  • You're not sure who your real ICP is
  • Your messaging isn't converting the way it should
  • You feel like you're always busy but not always growing
  • You need to show traction before your next raise

This is not for you if:

  • You're pre-product or pre-revenue (see For Organizations — programs)
  • You're looking for a coach who asks questions without answers
  • You need someone to run your GTM for you (fractional operator)
  • You're at Series A or beyond with a full executive team
  • You want a course or group program

Start where you are. Go as deep as you need.

Every engagement is structured, working-session based, and grounded in LeanValue™ methodology. You get a
strategic partner — not a coach, not a course.

01 · GTM Diagnostic · 2 weeks · Fixed price · Entry point

Most seed-stage founders don´t have a traction problem. They have a clarity problem disguised as one.

We conduct a structured assessment of your startup across five dimensions — customer clarity, PMF signals, go-to-market effectiveness, unit economics, and operating rhythm. You leave with a written GTM Health Report: where you are, what´s actually blocking growth, and a prioritized 90-day action plan.

What you get:

  • Written GTM Health Report with your current stage assessment
  • Five-dimension evaluation — customer, PMF, GTM, unit economics, operations
  • Three highest-priority problems identified and ranked
  • Prioritized 90-day action plan

Who it´s for: Founders who have raised money and have a product but aren´t sure why growth isn´t happening. The natural starting point.

02 · ICP & Positioning Sprint · 4 weeks · Structured engagement

Wrong customer definition is the most common — and most fixable — seed-stage problem.

We work through structured customer discovery, define your real Ideal Customer Profile, and build the positioning and messaging framework that converts. You leave with a validated ICP, a sharp positioning statement, and messaging ready to use across sales and marketing. ________________________________________

What you get:

  • Validated Ideal Customer Profile — defined and documented
  • Customer discovery synthesis — 5–8 structured interviews facilitated
  • Positioning statement and messaging framework
  • Updated pitch narrative aligned to validated ICP

Who it´s for: Founders getting inconsistent results from sales or marketing who suspect the customer definition or messaging is the root cause.

03 · GTM Strategy Sprint · 6 weeks · Full GTM build

Once you know your customer, you need a system to reach them — repeatably and efficiently.

We build the complete go-to-market engine for your startup — channels, acquisition motion, partnership framework, and a 90-day execution plan with clear metrics. This is not a strategy deck. It´s a working plan you execute starting week seven.

What you get:

  • Channel priority map — where to focus GTM energy and why
  • Acquisition motion — how you find, reach, and convert your ICP
  • 90-day GTM execution plan with milestones and metrics
  • KPI framework — 5–7 metrics that tell you if GTM is working

Who it´s for: Founders who have ICP and positioning clarity and need a complete, executable GTM
strategy before runway pressure becomes critical.

04 · Fractional GTM Advisor Retainer · Monthly · Ongoing

CreateValue as your embedded GTM thinking partner.

You don´t need a co-founder. You don´t need a board member yet. You need a thinking partner who knows your business deeply, brings structured GTM methodology, and is available when decisions can´t wait. Three tiers based on how deep you need to go. ______________________________

Three tiers based on depth and availability:

TierLightCoreEmbedded
Sessions2/month4/monthWeekly
Async supportYesYesPriority access
Monthly deliverableNoYes — 1 per monthYes — ongoing
Strategic oversightKey decisionsFull GTM oversightFractional CSO level
Best forSounding boardActive GTM partnershipEmbedded strategic partner

Best for: Founders past the sprint stage who need consistent strategic oversight and accountability as they execute.

You have a GTM strategy. Now build the discipline to execute it.

The Founder Operating System is offered as a natural second phase after the GTM Strategy Sprint — not as a standalone offer. Once you have a clear GTM motion, the next question is: does your team have the operating rhythm to execute it consistently?

Founder OS — Phase 2 Add-On  ·  6 weeks

Installs the lightweight operating infrastructure your seed-stage team needs to execute at startup speed — without bureaucracy. Based on proven frameworks including OKRs, L10 meeting rhythm, 90-day rocks, and KPI dashboards.

What you get:

  • Weekly meeting structure — L10 rhythm adapted for a startup team
  • 90-day priority framework — rocks, not to-do lists
  • KPI scorecard — 5–7 metrics that tell you if you're progressing
  • Decision-making framework — how decisions get made and by whom
  • Accountability system — who owns what and how you review it

Available to founders who have completed the GTM Strategy Sprint or who already have a clear GTM motion in place.

SOLOPRENEURS & MICROBUSINESSES

You're starting out. Let's make sure you start right.

You don’t need a 6-month MBA program. You need a structured, bilingual, hands-on journey that takes you from idea to your first real customers — in 12 weeks.

Explore → Build → Launch Program

A 12-week structured cohort for solopreneurs and microbusiness owners. Live sessions, bilingual delivery, real canvases and tools built in every session. You leave with a validated business model, a go-to-market plan, and your first customers in sight.  Open enrollment cohorts run twice a year. Partner-delivered cohorts available year-round through ecosystem organizations.

Start with the Diagnostic. Go from there.

Most founders start with the GTM Diagnostic — it’s the fastest way to know where the real problem is and which engagement to prioritize. From there, the path depends on what you need most.

Most founders start with the GTM Diagnostic — it’s the fastest way to know where the real problem is and which engagement to prioritize. From there, the path depends on what you need most.

GTM Diagnostic  →  ICP & Positioning Sprint  →  GTM Strategy Sprint  →  Fractional Retainer

+ Founder OS as Phase 2 after GTM Sprint

You can enter at any point. If you already have ICP clarity, start with the GTM Strategy Sprint. If you already have a GTM strategy, start with the Retainer. The Diagnostic is the recommended entry point if you’re not sure where the problem is.

Ready to find your traction?

Start with a GTM Diagnostic — know exactly where you’re stuck and what to fix first.

Book a discovery call →  calendly.com/andres-createvalue/30min

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